Promotional Gift

Promotional Gift and then some...

By: Harald01 Mahlich01

The sky is the limit

The sky is the limit when it comes to promotional gifts choices. There are thousands promotional gifts and products available that it is impossible to discuss them one by one here. However, you will find there are a couple of popular choices that are often used by companies.

One of them is calendars. Calendars have been widely used as promotional gifts mainly because of their usefulness. They are also most likely seen by the recipients on a daily basis. In other words, calendars give you the exposure that not many other products can provide. When choosing calendars as promotional gifts, first you need to consider the type of calendars that fit your target audience best. Calendars come in various shapes and sizes, e.g. spiral wall calendars and wallet-sized calendar cards. If you plan to mail the gifts to a mass audience go for tiny pocket planners, whereas for an executive gift, a desk diary would be more appropriate.

Despite the growing popularity of personal digital assistant (PDA), many people still find a wall planner useful. Small pocket diaries are also nice although they have become less popular in recent years. One advantage to diaries, however, is that you can customize the cover and all the pages in the book. You can include information about your company or some useful tips to improve your recipient’s performance in order to make the diary valuable and useful for years to come.

Another thing that you need to consider when choosing a calendar is the artwork. Think of what your target audience would like to see on their calendars, not what you would on yours. For instance, you might like pictures of beautiful flowers, whereas your male target audience would prefer something sportier like cars.

If you have always given calendars to your clients, you should continue doing so because they will be missed if you decide to stop giving them. Also, give your calendars out at least two months before a new year begins so that your clients can begin using them before they receive other promotional calendars.

Another popular choice of promotional gifts is writing instruments. You probably own and use several promotional pens that you receive from various companies and understand why it is such a popular choice. Yes, writing instruments are not only for recipients to see, but to hold as well, and they are generally used daily. This means more time is spent with your product, company logo, and, of course, the advertising message.

Your choices of writing instruments as promotional gifts may include pens, pencils, highlighters, and marker pens. They can range from novel and cheap to elegant and expensive. If your main objective is to build a lifetime loyalty, it is not advisable to go for the trendy-looking pens as they have short-term quality mostly. Pens that look good but are of poor quality can also cheapen your company image. If you want your clients to appreciate a nice pen as a gift, then you have to make sure that the pens have both good look and quality. The best choice in this situation is to go for a recognized brand or a writing instrument that offers a lifetime guarantee. This is especially important if you want your clients to keep the pens for a long time. Another way to ensure the long-term value of a pen is to personalize it as people tend to keep things that have their names on them.

These two choices of promotional gifts are widely used by companies because people find them useful. However, you can always pick a more unique item for your promotional gifts as long as it does not jeopardize your company’s image.

Author Resource:-> Harald Mahlich is one of the leading lights in the European promotional items and promotional products industry. Harald Mahlich is the founder of SOURCE GmbH, Europe`s fastest growing online promotional gifts resource. For more information please visit SOURCE-Promo.com or SOURCE-Werbemittel.com.

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